Ride Refurb |
giffgaff
Campaign Work
Giffgaff and UniLad have estimated there are 55 million phones left sitting in draws, not being used.
Orchestrated by giffgaff, this is an initiative to show the benefits of refurbished phones, that they still work effectively, and most importantly, demonstrating the sustainable nature of reusing phones and not having to create anything anew.
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Using Out of House Advertisement (OOH), the initiative conveys the positive effects of refurbishment through the practical and visual means of refurbished bikes that can be acquired by donation of an old phone at one of the bike stations.
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Donating your old phone allows you to gain free rides with the bikes, or if a giffgaff user, to gain giffgaff's goodie bag rewards that provides extra data.
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Using poster promotion, the effectiveness of these bikes and how they make a positive impact gives people the incentive to donate their old phones.